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When in business, staying relevant is an ongoing challenge. One key part of remaining relevant is your branding and how consumers interact with it. There are so many different things to consider and you should brush up on your reading and then consider partnering with experts to ensure your brand is well represented. Here are some books that stand out to us at Simple Search Media: 1. Defining Brand Identity: An Essential Guide For The Whole Branding Team by Alina Wheeler. No doubt, businesses want to build an awesome brand and create an amazing experience for their customers. If you’re no different, this book by Alina Wheeler is a superb guide. She offers in-depth knowledge on virtually everything you need …

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  Being an entrepreneur comes with a lot of perks. For some, it’s very exciting and you get to do something you’re passionate about. For others, it’s about finally created that freedom they’ve been longing for and charting their own destiny. Either way, the path to entrepreneurship isn’t easy and you should plan for many obstacles. You need to remind yourself that every obstacle presents an opportunity for you to learn and grow. It’s these hard moments that make entrepreneurship a worthwhile experience. Here are 3 things you need to know: You Will Work Hard Your friends on the outside looking in may think your entrepreneurial drive and new found path is great; they congratulate you for “making the jump”. …

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