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Holiday Season

As Black Friday draws closer, it marks the official start of the Christmas Shopping Season in the US. For us in Trinidad & Tobago, Black Friday has been adopted in a similar way to the meaning in the US; although, for us, I suspect the shopping starts right before Divali. Some local stores even offer their own version of Black Friday sales. To prove it, we have the videos of excited shoppers at several stores fighting over items on sale. As a business, everything you do between now and Christmas will determine if this holiday season was a success for you. Downplaying the importance of this season has dire consequences for any business. If the US trends by the National …

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