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If you have a small business website, you know how important it is to make use of a blog on a consistent basis. Blogs are an excellent way to give your business credibility and help with the SEO performance of your website. Moreover, blogs are an integral part of any content marketing strategy. Blogs are useful to provide your customers with fresh, relevant content and keep them going back. If you are currently blogging, you should ask yourself the following questions. What kinds of topics are you currently writing about? How much success have you had? If you aren’t blogging, now is a good time to get started with inbound marketing and take the first steps in the right direction. …

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Most of us remember door-to-door sales men going around selling goodies. We bought from them and had the weekly schedules etched in our minds. Today, we wouldn’t recommend that same approach for salesmen. We may even consider such approach to be a nuisance; an unwelcome interruption to our daily routines. Sales tactics and consumer behaviour have changed. It’s obvious that the strategies used decades ago are insufficient now. In order to survive and continue delighting customers, business owners must pay attention to current sales trends. Here are some of the sales trends business owners should be paying attention to in 2020: Personalize Your Sales Process Even With More Online Interaction Digital trends have made it easier and more convenient to …

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