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The retail industry in T&T is undergoing a significant transformation.  One that businesses must be prepared for. We just finished Black Friday and Cyber Monday deals and the results point to the importance of businesses adopting a strategy to attract customers online. Advancements made in digital marketing have breathed new life into the chances of success for most T&T businesses. It’s common knowledge that traditional advertising companies are realising sharp revenue declines as consumers search elsewhere for more options to shop with convenience driving their behaviour. In 2019, the market will be defined by emerging technologies that give businesses the opportunity to connect customers, brand marketers and retailers across omnichannel platforms.  T&T is being slowly acquainted with online commerce. Some …

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As Black Friday draws closer, it marks the official start of the Christmas Shopping Season in the US. For us in Trinidad & Tobago, Black Friday has been adopted in a similar way to the meaning in the US; although, for us, I suspect the shopping starts right before Divali. Some local stores even offer their own version of Black Friday sales. To prove it, we have the videos of excited shoppers at several stores fighting over items on sale. As a business, everything you do between now and Christmas will determine if this holiday season was a success for you. Downplaying the importance of this season has dire consequences for any business. If the US trends by the National …

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