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As Black Friday draws closer, it marks the official start of the Christmas Shopping Season in the US. For us in Trinidad & Tobago, Black Friday has been adopted in a similar way to the meaning in the US; although, for us, I suspect the shopping starts right before Divali. Some local stores even offer their own version of Black Friday sales. To prove it, we have the videos of excited shoppers at several stores fighting over items on sale. As a business, everything you do between now and Christmas will determine if this holiday season was a success for you. Downplaying the importance of this season has dire consequences for any business. If the US trends by the National …

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The holiday season is synonymous with shopping, sharing and giving. Consumer spending during the holiday season is typically the largest economic stimulus for many businesses and nations. Consumers spend at brick and mortar stores is prevalent, however, in 2018, consumers are moving their purchasing powers to more convenient ways…online. The marketing plans for any business around the holiday season must be robust and strategic. The strategies can be geared towards building brand reach and loyalty through campaigns that delight consumers. If you have not finalised your marketing plans, here are some ideas to boost your sales: Count Down Specials A fun way to engage your audience is through an advent calendar. This is a useful calendar used to countdown the …

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