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The holiday season is synonymous with shopping, sharing and giving. Consumer spending during the holiday season is typically the largest economic stimulus for many businesses and nations. Consumers spend at brick and mortar stores is prevalent, however, in 2018, consumers are moving their purchasing powers to more convenient ways…online. The marketing plans for any business around the holiday season must be robust and strategic. The strategies can be geared towards building brand reach and loyalty through campaigns that delight consumers. If you have not finalised your marketing plans, here are some ideas to boost your sales: Count Down Specials A fun way to engage your audience is through an advent calendar. This is a useful calendar used to countdown the …

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