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If you have or are thinking of getting an online store – congratulations, you are well on your way to business success and making life more convenient for your customers. Whether you’re a well established business or just starting up, having an online store is worth the investment. Some local businesses need help to ensure that their customers can trust the online presence of the store. The following are 5 ways to help customers trust your online store. Properly designed store We can all agree that first impressions count and research shows that they last for at least 6 months.  If your store is poorly constructed and seems complicated, there will be too many distractions coupled with the loading time …

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The perks of shopping online have not gone unnoticed by local consumers in Trinidad & Tobago. After all, according to the Government, in 2017, consumers spent over US$500M shopping online. Business owners should pay attention to this vital spending stat as it will help them determine the most effective manner to allocate their marketing budget. Should you continue spending on print ads that have low audience or do you invest in advertising where most of your consumers are searching? Many print advertising mediums are costly and come with low returns. If you listen to consumers and respond to their needs, you’re well on your way to increasing your sales and becoming more successful. We know that most successful companies today …

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