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According to recent forecasts, online shopping will account for an increasing share of retail sales from now and into the next 5 years. This shift means that small businesses need to start reshaping their customer convenience and experience by allowing shoppers to shop online. If small businesses don’t, they will suffer and lose market share to other large businesses. In Trinidad and Tobago, it’s particularly surprising that even some large business do not have the convenience of online shopping. Also Read – 5 Proven Strategies to Grow Your Business Online Companies like Courts (Unicomer Ltd) and American Stores offer the convenience of online shopping. Further, food establishments like Dominoes Pizza has embraced online food ordering and delivery much to the …

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When in business, staying relevant is an ongoing challenge. One key part of remaining relevant is your branding and how consumers interact with it. There are so many different things to consider and you should brush up on your reading and then consider partnering with experts to ensure your brand is well represented. Here are some books that stand out to us at Simple Search Media: 1. Defining Brand Identity: An Essential Guide For The Whole Branding Team by Alina Wheeler. No doubt, businesses want to build an awesome brand and create an amazing experience for their customers. If you’re no different, this book by Alina Wheeler is a superb guide. She offers in-depth knowledge on virtually everything you need …

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