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The Trend Set To Redefine Retail In T&T By 2019

The retail industry in T&T is undergoing a significant transformation.  One that businesses must be prepared for. We just finished Black Friday and Cyber Monday deals and the results point to the importance of businesses adopting a strategy to attract customers online. Advancements made in digital marketing have breathed new life into the chances of success for most T&T businesses. It’s common knowledge that traditional advertising companies are realising sharp revenue declines as consumers search elsewhere for more options to shop with convenience driving their behaviour. In 2019, the market will be defined by emerging technologies that give businesses the opportunity to connect customers, brand marketers and retailers across omnichannel platforms.  T&T is being slowly acquainted with online commerce. Some …

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